Strategic sales focus

In the European markets we are preparing for the expected changes to the EU’s Block Exemption Regulation in 2010 by gradually reducing non-value-adding activities in our sales structure, thus cutting costs, increasing the attractiveness of our wholesaler and dealer system and boosting our profitability overall. With our brands, we are preparing to exploit possible opportunities resulting from further liberalization of the European single market and to promptly identify and avert possible risks.

The business fields will expand their activities not only purely in vehicles sales, but also in areas such as customer service and financial and insurance services.

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