Strategy 2018

A key element in our “Strategy 2018” is to position the Volkswagen Group as an economic and environmental leader among automobile manufacturers worldwide. By launching the “18 plus” program, the Board of Management has reinforced efforts to remain on track with this, even in economically difficult times. Against this backdrop, all planned vehicle projects were reviewed, and high priority was given to aspects of ecological relevance and profitability. In this way, the company can grow with the right products even in the current difficult economic environment, while at the same time keeping capital expenditure at a manageable level. An environmentally oriented range of vehicles and our excellent position in the markets worldwide enable us to leverage the strengths of the Group and to systematically increase our competitive advantage. We are aiming for new environmental standards in vehicles, powertrains and lightweight construction. In addition, extensive marketing and customer relationship management measures are being undertaken to win new customers worldwide and to further increase customer satisfaction. Despite the current economic climate, the measures introduced to improve productivity and quality will be continued unchanged. The core elements here are standardization and the reduction of throughput times. This, combined with disciplined cost and investment management, creates the basis for reaching our long-term profitability targets and securing a high level of liquidity for the long term.

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