Volkswagen Passenger Cars brand

New vehicles that inspire emotions expand model portfolio

The Volkswagen Passenger Cars brand unveiled the new edition of its best-seller in 2008: the new Golf. Further models that impressed customers were introduced in the shape of the Scirocco and the Passat CC. Operating profit rose considerably year-on-year.

Volkswagen (logo)

BUSINESS DEVELOPMENT

In 2008, the Volkswagen Passenger Cars brand made substantial progress towards its goal of becoming the most innovative volume manufacturer in the world within the space of a few years. With the Scirocco and the Passat CC, the brand presented two fascinating new models under its theme “Volkswagen – Das Auto”. The highlight was the sixth generation of the Golf.

VW Golf – VW Passat CC (photo)

Deliveries to customers worldwide totaled 3.7 million in 2008, on a level with the previous year despite the difficult operating environment. Deliveries to customers in Western Europe fell by 5.2%. Growth slowed significantly in the markets in Central and Eastern Europe (+17.5%) and South America (+5.6%). Growth also declined significantly in China (+8.6%). Demand for vehicles in North America declined by 4.5% compared with the previous year.

Unit sales by the Volkswagen Passenger Cars brand amounted to 3.6 million vehicles in the reporting period, slightly below the previous year. Brazil and China both saw growth. The Gol, Golf Variant, Jetta and Tiguan models all saw their global popularity increase. Our new Golf, Scirocco and Passat CC also met with a positive reception from the market.

The Volkswagen Passenger Cars brand produced 3.8 million vehicles last year, up 1.1% year-on-year. The Wolfsburg plant and the production facilities in Mexico, Spain and Russia recorded the highest growth increases. The production figures for the new Routan are not included in the figure for the Group as it is produced in Canada at Chrysler’s plant in Windsor, Ontario.

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VOLKSWAGEN PASSENGER CARS BRAND

 

 

 

 

 

 

2008

 

2007

 

%

Deliveries (thousand units)

 

3,668

 

3,663

 

+0.1

Vehicle sales

 

3,648

 

3,664

 

–0.4

Production

 

3,757

 

3,717

 

+1.1

Sales revenue (€ million)

 

72,928

 

73,944

 

–1.4

Operating profit

 

2,715

 

1,940

 

+39.9

as % of sales revenue

 

3.7

 

2.6

 

 

SALES REVENUE AND EARNINGS

In 2008, sales revenue for the Volkswagen Passenger Cars brand was 1.4% below the previous year’s level at €72.9 billion. Operating profit increased by €0.8 billion to €2.7 billion. The impact of exchange rates was more than offset by product cost optimization measures and fixed cost reductions. The operating return on sales improved from 2.6% in 2007 to 3.7% in 2008. Despite the difficult operating environment, the Volkswagen Passenger Cars brand is holding firmly to its goal of selling 6.6 million vehicles worldwide in approximately ten years, thereby increasing its global market share to 9%.

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PRODUCTION

 

 

 

 

Vehicles

 

2008

 

2007

Golf

 

764,776

 

763,491

Passat/Santana

 

764,321

 

751,764

Jetta/Bora

 

616,013

 

630,355

Polo

 

408,679

 

449,602

Gol

 

388,763

 

320,604

Fox

 

170,596

 

206,125

Tiguan

 

150,416

 

16,272

Touran

 

148,196

 

197,941

Touareg

 

62,230

 

72,477

Polo Classic/Sedan

 

62,167

 

86,861

Suran

 

52,600

 

45,690

Eos

 

43,578

 

55,560

New Beetle

 

37,893

 

40,124

Parati

 

22,874

 

23,953

Scirocco

 

20,442

 

Sharan

 

19,703

 

23,807

New Beetle Cabriolet

 

17,100

 

26,752

Phaeton

 

6,189

 

5,711

 

 

3,756,536

 

3,717,089

FURTHER INFORMATION
www.volkswagen.com

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