Škoda brand

Continued successful growth with clever vehicle concepts

Despite the difficult operating environment, the Škoda brand was able to increase its deliveries year-on-year and thus generate record sales. The new Škoda Superb also contributed to this success.

Škoda (logo)

BUSINESS DEVELOPMENT

The traditional Škoda brand was able to continue the success story of recent years in fiscal year 2008 thanks to its strategy of designing “simply clever” vehicles.

The Czech brand revealed the new edition of its flagship model in 2008: the new Škoda Superb. The GreenLine version of the Superb* adds a further model to the environmentally friendly model series. In addition, Škoda fundamentally revised the Octavia in 2008.

Škoda Superb GreenLine – Škoda Fabia Estate (photo)

At 675 thousand vehicles, deliveries to customers last year were 7.1% higher than in the previous year. The highest growth rates were recorded in Central and Eastern Europe, especially in Russia and the Ukraine. Škoda was able to more than double its sales in China.

In the reporting period, Škoda sold 626 thousand vehicles, an increase of 1.0% compared with the year before. Sales of the Fabia hatchback, Fabia Estate, Octavia saloon, Praktik and Superb models recorded a positive performance.

The number of vehicles produced worldwide in fiscal year 2008 by the Škoda brand (677 thousand) was 2.4% higher than in the previous year. There was a significant increase in production figures for vehicles manufactured in Russia, India and China.

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ŠKODA BRAND

 

 

 

 

 

 

 

 

2008

 

2007

 

%

Deliveries (thousand units)

 

675

 

630

 

+7.1

Vehicle sales

 

626

 

620

 

+1.0

Production

 

677

 

661

 

+2.4

Sales revenue (€ million)

 

8,039

 

8,004

 

+0.4

Operating profit

 

565

 

712

 

–20.6

as % of sales revenue

 

7.0

 

8.9

 

 

SALES REVENUE AND EARNINGS

Sales revenue for the Škoda brand in fiscal year 2008 was €8.0 billion, up slightly on the 2007 level due to the positive volume growth. However, operating profit decreased by €147 million to €565 million. Cost optimization and the increased volume were unable to offset the impact of the continued unfavorable exchange rate of the Czech koruna against the euro. The operating return on sales was 7.0% (8.9%).

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PRODUCTION

 

 

 

 

Vehicles

 

2008

 

2007

Octavia

 

355,037

 

319,893

Fabia

 

244,981

 

243,576

Roomster

 

49,535

 

75,875

Superb

 

27,264

 

21,339

 

 

676,817

 

660,683

FURTHER INFORMATION
www.skoda-auto.com

*Consumption and emission data can be found here.

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