Despite the difficult operating environment, the Škoda brand was able to increase its deliveries year-on-year and thus generate record sales. The new Škoda Superb also contributed to this success.
BUSINESS DEVELOPMENT
The traditional Škoda brand was able to continue the success story of recent years in fiscal year 2008 thanks to its strategy of designing “simply clever” vehicles.
The Czech brand revealed the new edition of its flagship model in 2008: the new Škoda Superb. The GreenLine version of the Superb* adds a further model to the environmentally friendly model series. In addition, Škoda fundamentally revised the Octavia in 2008.
At 675 thousand vehicles, deliveries to customers last year were 7.1% higher than in the previous year. The highest growth rates were recorded in Central and Eastern Europe, especially in Russia and the Ukraine. Škoda was able to more than double its sales in China.
In the reporting period, Škoda sold 626 thousand vehicles, an increase of 1.0% compared with the year before. Sales of the Fabia hatchback, Fabia Estate, Octavia saloon, Praktik and Superb models recorded a positive performance.
The number of vehicles produced worldwide in fiscal year 2008 by the Škoda brand (677 thousand) was 2.4% higher than in the previous year. There was a significant increase in production figures for vehicles manufactured in Russia, India and China.
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ŠKODA BRAND |
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|
| |||
|---|---|---|---|---|---|---|
|
|
2008 |
2007 |
% | |||
|
Deliveries (thousand units) |
675 |
630 |
+7.1 | |||
|
Vehicle sales |
626 |
620 |
+1.0 | |||
|
Production |
677 |
661 |
+2.4 | |||
|
Sales revenue (€ million) |
8,039 |
8,004 |
+0.4 | |||
|
Operating profit |
565 |
712 |
–20.6 | |||
|
as % of sales revenue |
7.0 |
8.9 |
|
SALES REVENUE AND EARNINGS
Sales revenue for the Škoda brand in fiscal year 2008 was €8.0 billion, up slightly on the 2007 level due to the positive volume growth. However, operating profit decreased by €147 million to €565 million. Cost optimization and the increased volume were unable to offset the impact of the continued unfavorable exchange rate of the Czech koruna against the euro. The operating return on sales was 7.0% (8.9%).
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PRODUCTION |
|
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|---|---|---|---|---|
|
Vehicles |
2008 |
2007 | ||
|
Octavia |
355,037 |
319,893 | ||
|
Fabia |
244,981 |
243,576 | ||
|
Roomster |
49,535 |
75,875 | ||
|
Superb |
27,264 |
21,339 | ||
|
|
676,817 |
660,683 |
FURTHER INFORMATION
www.skoda-auto.com
*Consumption and emission data can be found here.
