SEAT brand

Venturing into the mid-range with a sporty saloon

SEAT launches the new Ibiza in a difficult competitive environment. In particular the critical situation in the Spanish market impacted the sales situation. SEAT presented the world premiere of the new Exeo.

SEAT (logo)

BUSINESS DEVELOPMENT

The SEAT brand introduced the new Ibiza in fiscal year 2008 and attracted a positive reception from the market. The second-generation Ibiza ECOMOTIVE*, the new edition of which is even more economical and produces even lower emissions, was launched in 2008.

SEAT also attracted a lot of attention in the reporting period with the unveiling of the new Exeo. This sporty mid-sized saloon will be available from spring 2009 and will be the sixth series of the Spanish brand going forward.

SEAT Ibiza – SEAT Exeo (photo)

At 368 thousand vehicles, deliveries by the SEAT brand to customers in fiscal year 2008 were 14.6% lower than in the previous year. Sales figures fell dramatically year-on-year, especially in the Spanish passenger car market. The positive demand for the new SEAT Ibiza was unable to offset the negative effects of the financial crisis.

SEAT sold 375 thousand vehicles to the dealer organization in 2008, 8.7% fewer than in the previous year.

Because of the deteriorating market situation, the number of vehicles produced by SEAT in fiscal year 2008 (381 thousand) was 7.8% lower than in the previous year.

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SEAT BRAND

 

 

 

 

 

 

 

 

2008

 

2007

 

%

Deliveries (thousand units)

 

368

 

431

 

–14.6

Vehicle sales

 

375

 

411

 

–8.7

Production

 

381

 

413

 

–7.8

Sales revenue (€ million)

 

5,196

 

5,899

 

–11.9

Operating result

 

–78

 

8

 

x

as % of sales revenue

 

–1.5

 

0.1

 

 

SALES REVENUE AND EARNINGS

As a result of the difficult sales situation, the SEAT brand’s sales revenue decreased by 11.9% to €5.2 billion in the reporting period. As the systematic focus on the performance enhancement program was unable to offset this, the operating result fell by €86 million year-on-year to €–78 million. The operating return on sales fell to –1.5%, compared with 0.1% in 2007. Despite the difficult operating environment, the SEAT brand is sticking firmly to its long-term strategic goals.

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PRODUCTION

 

 

 

 

Vehicles

 

2008

 

2007

Ibiza

 

192,470

 

172,206

Leon

 

96,761

 

120,630

Altea/Toledo

 

60,254

 

76,121

Cordoba

 

20,439

 

29,747

Alhambra

 

10,282

 

14,242

Exeo

 

369

 

 

 

380,575

 

412,946

FURTHER INFORMATION
www.seat.com

*Consumption and emission data can be found here.

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