Audi brand

Deliveries to customers pass one million for the first time

The Audi brand sold more than one million vehicles for the first time in fiscal year 2008. The new A4 Avant and the new Audi A3 Cabriolet contributed to this success.

Audi (logo)

BUSINESS DEVELOPMENT

In the reporting period, the Audi brand continued its successful growth and again reported record key financial indicators. In the SUV segment, Audi inspired with the debut of the new Audi Q5. The Audi A3 Cabriolet adds a further model to the fleet of convertibles. Other new models introduced include the new A4 Avant.

Audi Q5 – Audi A3 Cabriolet (photo)

Thanks to the current product range’s good reception on the market, the Audi brand was able to record more than one million deliveries to customers worldwide for the first time in 2008. At 1,006 thousand vehicles, this was 4.1% higher than the year before. Sales figures recorded strong growth rates especially on the markets in Central and Eastern Europe and in the Asia-Pacific region. In Western Europe, deliveries to customers were 2.6% higher than the previous year.

The Audi brand sold 1,275 thousand units in the reporting period, 1,002 thousand of which were Audi and Lamborghini vehicles, exceeding the figures for 2007 by 6.2%. Demand was particularly strong for the Audi A4 saloon, Audi A4 Avant and Audi A5 models. Unit sales by Automobili Lamborghini S.p.A. amounted to 2,458 vehicles (+1.6%).

The number of vehicles produced in fiscal year 2008 by the Audi brand (1,022 thousand) was 4.5% higher than in the previous year. Lamborghini produced 2,424 vehicles, 6.0% down on the previous year. Nonetheless, the coupé models of the Gallardo* and Murciélago* series recorded an increase.

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AUDI BRAND

 

 

 

 

 

 

 

 

2008

 

2007

 

%

Deliveries (thousand units)

 

1,006

 

967

 

+4.1

Vehicle sales

 

1,275

 

1,200

 

+6.2

Production

 

1,022

 

978

 

+4.5

Sales revenue (€ million)

 

34,196

 

33,617

 

+1.7

Operating profit

 

2,772

 

2,705

 

+2.5

as % of sales revenue

 

8.1

 

8.0

 

 

SALES REVENUE AND EARNINGS

The Audi brand generated sales revenue of €34.2 billion in the reporting period. The 1.7% increase is attributable above all to the improved sales volume. Unfavorable exchange rates had a negative effect. As a result of the growth in unit sales, and driven by further productivity gains, process improvements and optimized material costs, operating profit increased by 2.5% year-on-year to €2.8 billion. The operating return on sales amounted to 8.1% (8.0%). The key figures for Lamborghini, which are contained in the figures for the Audi brand, also developed positively.

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PRODUCTION

 

 

 

 

Vehicles

 

2008

 

2007

Audi

 

 

 

 

A4

 

361,894

 

289,806

A6

 

203,791

 

227,502

A3

 

203,594

 

230,901

Audi Q7

 

59,008

 

77,395

A5

 

57,650

 

25,554

TT Coupé

 

31,101

 

40,417

Audi Q5

 

20,324

 

162

A8

 

20,140

 

22,182

A3 Cabriolet

 

18,570

 

216

A4 Cabriolet

 

16,991

 

24,341

TT Roadster

 

10,688

 

16,349

A6 allroad quattro

 

10,283

 

16,340

R8

 

5,656

 

4,125

 

 

1,019,690

 

975,290

 

 

 

 

 

Lamborghini

 

 

 

 

Gallardo

 

1,206

 

936

Gallardo Spyder

 

581

 

1,015

Murciélago

 

454

 

423

Murciélago Roadster

 

183

 

206

 

 

2,424

 

2,580

 

 

 

 

 

Audi brand

 

1,022,114

 

977,870

FURTHER INFORMATION
www.audi.com

*Consumption and emission data can be found here.

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