The Audi brand sold more than one million vehicles for the first time in fiscal year 2008. The new A4 Avant and the new Audi A3 Cabriolet contributed to this success.
BUSINESS DEVELOPMENT
In the reporting period, the Audi brand continued its successful growth and again reported record key financial indicators. In the 
SUV segment, Audi inspired with the debut of the new Audi Q5. The Audi A3 Cabriolet adds a further model to the fleet of convertibles. Other new models introduced include the new A4 Avant.
Thanks to the current product range’s good reception on the market, the Audi brand was able to record more than one million deliveries to customers worldwide for the first time in 2008. At 1,006 thousand vehicles, this was 4.1% higher than the year before. Sales figures recorded strong growth rates especially on the markets in Central and Eastern Europe and in the Asia-Pacific region. In Western Europe, deliveries to customers were 2.6% higher than the previous year.
The Audi brand sold 1,275 thousand units in the reporting period, 1,002 thousand of which were Audi and Lamborghini vehicles, exceeding the figures for 2007 by 6.2%. Demand was particularly strong for the Audi A4 saloon, Audi A4 Avant and Audi A5 models. Unit sales by Automobili Lamborghini S.p.A. amounted to 2,458 vehicles (+1.6%).
The number of vehicles produced in fiscal year 2008 by the Audi brand (1,022 thousand) was 4.5% higher than in the previous year. Lamborghini produced 2,424 vehicles, 6.0% down on the previous year. Nonetheless, the coupé models of the Gallardo* and Murciélago* series recorded an increase.
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AUDI BRAND |
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|---|---|---|---|---|---|---|
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2008 |
2007 |
% | |||
|
Deliveries (thousand units) |
1,006 |
967 |
+4.1 | |||
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Vehicle sales |
1,275 |
1,200 |
+6.2 | |||
|
Production |
1,022 |
978 |
+4.5 | |||
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Sales revenue (€ million) |
34,196 |
33,617 |
+1.7 | |||
|
Operating profit |
2,772 |
2,705 |
+2.5 | |||
|
as % of sales revenue |
8.1 |
8.0 |
|
SALES REVENUE AND EARNINGS
The Audi brand generated sales revenue of €34.2 billion in the reporting period. The 1.7% increase is attributable above all to the improved sales volume. Unfavorable exchange rates had a negative effect. As a result of the growth in unit sales, and driven by further productivity gains, process improvements and optimized material costs, operating profit increased by 2.5% year-on-year to €2.8 billion. The operating return on sales amounted to 8.1% (8.0%). The key figures for Lamborghini, which are contained in the figures for the Audi brand, also developed positively.
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PRODUCTION |
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|---|---|---|---|---|
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Vehicles |
2008 |
2007 | ||
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Audi |
|
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A4 |
361,894 |
289,806 | ||
|
A6 |
203,791 |
227,502 | ||
|
A3 |
203,594 |
230,901 | ||
|
Audi Q7 |
59,008 |
77,395 | ||
|
A5 |
57,650 |
25,554 | ||
|
TT Coupé |
31,101 |
40,417 | ||
|
Audi Q5 |
20,324 |
162 | ||
|
A8 |
20,140 |
22,182 | ||
|
A3 Cabriolet |
18,570 |
216 | ||
|
A4 Cabriolet |
16,991 |
24,341 | ||
|
TT Roadster |
10,688 |
16,349 | ||
|
A6 allroad quattro |
10,283 |
16,340 | ||
|
R8 |
5,656 |
4,125 | ||
|
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1,019,690 |
975,290 | ||
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Lamborghini |
|
| ||
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Gallardo |
1,206 |
936 | ||
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Gallardo Spyder |
581 |
1,015 | ||
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Murciélago |
454 |
423 | ||
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Murciélago Roadster |
183 |
206 | ||
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2,424 |
2,580 | ||
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Audi brand |
1,022,114 |
977,870 |
FURTHER INFORMATION
www.audi.com
*Consumption and emission data can be found here.
